Privacy Policy

Last updated: 09 October 2025

Welcome to Complete Water Guide (https://completewaterguide.com). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, the choices you have, and your rights under applicable laws including India's Digital Personal Data Protection Act, 2023 (DPDP), the EU/EEA GDPR, and California's CCPA/CPRA (where applicable).

1) Information We Collect

We collect information in the following ways:

• Information you provide: name, email address, phone number, billing/shipping address, content you submit (forms, comments), and account details if you register.
• Automatic data: IP address, device identifiers, browser type, operating system, referring URLs, pages viewed, links clicked, session duration, approximate location (city/region), and similar technical data.
• Transactional data: order history, invoices, payment status (we do not store full card or UPI credentials; these are processed by our payment partners).
• Communications: emails, chat messages, or support tickets sent to us.
• Social/Integrations: If you interact with our social media, or if you authorize us to connect with services (e.g., Pinterest API), we may receive profile/identifier data needed to publish content or enable features.

2) How We Use Your Information

• Provide, operate, and improve our website, products, and services.
• Publish content to social platforms you connect (e.g., automated pins to Pinterest boards you specify).
• Personalize content, recommendations, and communications.
• Process orders, payments, and fulfill requests.
• Respond to enquiries and provide support.
• Monitor performance, debug, prevent fraud and abuse, and ensure security.
• Comply with legal obligations and enforce our terms.
• With your consent, send marketing emails or newsletters; you may opt out anytime.

3) When We Share Your Information

We do not sell personal data. We may share limited data with:

• Service providers/Processors: hosting, analytics, payment gateways, email/SMS providers, customer support tools, and social APIs (e.g., Pinterest) strictly to perform services for us.
• Legal & compliance: when required by law, lawful requests, or to protect our rights, users, or the public.
• Business changes: as part of a merger, acquisition, or asset transfer, subject to this Policy.

4) Cookies & Similar Technologies

We use cookies, local storage, and similar technologies to remember preferences, keep you signed in, measure site performance, and personalize content. You can manage cookies via your browser settings or our on-site consent tools (where available). Disabling certain cookies may affect site functionality.

5) Analytics, Ads & Social Features

• Analytics: We may use tools like Google Analytics 4 to understand usage. GA4 may collect IP (with regional controls), device, and event data. Learn more and opt out via Google’s tools.
• Advertising/Remarketing: If enabled, ad platforms may set cookies/pixels to measure conversions or show relevant ads. You can opt out via platform controls and your consent settings.
• Pinterest & Social APIs: If you connect your Pinterest account, we may store tokens solely to publish content you authorize (e.g., pins to specified boards). You can revoke access anytime in your Pinterest account or by contacting us to disconnect.

6) Legal Bases (GDPR/DPDP)

Where applicable, our processing relies on one or more of the following bases:

• Performance of a contract (e.g., providing services you request).
• Legitimate interests (e.g., site security, improvements, basic analytics), balanced against your rights.
• Consent (e.g., marketing emails, non-essential cookies, publishing to your connected social accounts). You may withdraw consent at any time.
• Legal obligation (e.g., tax and accounting compliance).

7) Your Rights & Choices

Your rights depend on your location. Subject to verification and exemptions, you may have:

• Access, Correction, and Deletion of your personal data.
• Portability (receive your data in a machine-readable format).
• Restriction or Objection to certain processing, including direct marketing.
• Consent withdrawal at any time (does not affect prior lawful processing).
• Appeal/Grievance under India’s DPDP; lodge a complaint with an appropriate authority (or your local supervisory authority in the EU/UK).

To exercise rights, email us at support@completewaterguide.com. We respond within applicable legal timelines.

8) Data Retention

We retain personal data only as long as necessary for the purposes outlined or as required by law (e.g., tax/financial record-keeping). Access tokens (e.g., Pinterest) are stored only while needed to provide connected features and are deleted on revocation or request.

9) Data Security

We employ technical and organizational measures appropriate to the risk, including access controls, encryption in transit (TLS), and least-privilege principles. However, no method of transmission or storage is 100% secure.

10) International Transfers

Your data may be processed outside your country. Where required, we rely on appropriate safeguards (e.g., standard contractual clauses) and assess transfer risks.

11) Children’s Privacy

Our services are not directed to children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect data from children. If you believe a child has provided data, please contact us to delete it.

12) Changes to This Policy

We may update this Policy to reflect changes to our practices or for legal reasons. Updates will be posted on this page with a new “Last updated” date. Material changes may be notified via email or on-site notices.

13) Contact & Grievance Officer

Grievance Officer (India, DPDP): Data Grievance Officer, Email: dpo@completewaterguide.com. If you are unsatisfied with our response, you may escalate as per applicable law.